Full article: The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years
![Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau](https://www.ikea.com.hk/dairyfarm/hk/uploader/image/1651047130_cd1e69762b2aef4c19d3.png)
Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau
![Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau](https://www.ikea.com.hk/dairyfarm/hk/uploader/image/1651043514_59d387b7895c6c69f0af.png)
Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau
![Ikea shoppers left livid after travelling 100 miles to be turned away following new store opening date gaffe - Birmingham Live Ikea shoppers left livid after travelling 100 miles to be turned away following new store opening date gaffe - Birmingham Live](https://i2-prod.coventrytelegraph.net/incoming/article14628164.ece/ALTERNATES/s615b/rip-Angry-IKEA-fans-who-travelled-100-miles-turned-away-after-opening-date-blunder.jpg)
Ikea shoppers left livid after travelling 100 miles to be turned away following new store opening date gaffe - Birmingham Live
![Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau](https://www.ikea.com.hk/dairyfarm/hk/uploader/image/1650873605_bb2fbf9de0ec8b6c40f2.jpg)
Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau
![New IKEA x Teenage Engineering Speakers (waiting for 1 more light and 2 LED boxes cause the supply at every IKEA within 100 miles was ravaged lol) : r/OP1users New IKEA x Teenage Engineering Speakers (waiting for 1 more light and 2 LED boxes cause the supply at every IKEA within 100 miles was ravaged lol) : r/OP1users](https://preview.redd.it/pfbiy4moihf41.jpg?width=640&crop=smart&auto=webp&s=85bf767450f2c2165c04cb3a5bdbdf1af5233932)
New IKEA x Teenage Engineering Speakers (waiting for 1 more light and 2 LED boxes cause the supply at every IKEA within 100 miles was ravaged lol) : r/OP1users
![Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau](https://www.ikea.com.hk/dairyfarm/hk/uploader/image/1648446799_a239c22353f1671401b5.png)
Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau
![Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau Shop for Home Furniture and Explore Ideas for Your Home | IKEA Online Store | IKEA Hong Kong and Macau](https://www.ikea.com.hk/dairyfarm/hk/uploader/image/1644593216_0ec06bb6085a09c893c1.png)